Waadi Animation announced their core partners and synergies and premiered a ‘First Look’ of their debut film ‘3 Bahadur’ at an exclusive event held at Nueplex Cinemas in Karachi on 23rd December 2014. Waadi Animations is set to release Pakistan’s first animated full-length super hero film ‘3 Bahadur’ [#3Bahadur] in May 2015.
3 Bahadur is a quintessential Pakistani story – replete with unlikely heroes, menacing villains, fumbling thugs, dark horses, and moments of triumph and bouts of despair. Packed with action, comedy and heart rendering moments, the film is an epic journey of friendship, teamwork and courage and aims to inspire the next generation to realize that they too hold the power to change the future of Pakistan.
The event was hosted by leading television and film personality Fahad Mustafa who introduced the project’s core partners to a packed house. Salman Iqbal, Director Waadi Animations, addressed the audience where he talked about the work and efforts of the Animation House. This was followed by an exclusive behind-the-scenes video preview for member of the audience and the premiere of 3 Bahadur’s First Look. This was followed by addresses from Jerjees Seja, CEO ARY Digital Network, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM), Aziz Jindani, Commercial Operations Leader at P&G Pakistan and Jamil Ahmed Mughal, Director of Marketing & Development, McDonald’s Pakistan. The event concluded with a media address by Sharmeen Obaid-Chinoy, Creative Director for 3 Bahadur, who talked about the process of producing and directing Pakistan’s first full-length super hero film. The event was well attended by celebrities, film enthusiasts, media personalities and esteemed members of the press.
At this event, Sharmeen Obaid-Chinoy also announced that Waadi Animations will be launching a dedicated website for ‘3 Bahadur’ which will showcase detailed information on the film, its story and characters and downloadable content such as photos, music and exclusive behind-the-scenes videos. Waadi Animations is also working on a ‘3 Bahadur’ smartphone video game for Android, Windows and iOS based platforms. In addition to this, Waadi Animations will also be launching a ‘3 Bahadur’ Children’s Book and weekly Comic Strips Series which will showcase side adventures of the ‘3 Bahadur’ gang fighting issues that the common Pakistani man faces on a daily basis. This unprecedented promotional engagement will commence from January 2015.
Produced entirely in Pakistan, this animated feature promises to set a new standard for animated fiction and content geared towards children in the country. Based in a fictional town in Pakistan, Roshan Basti (Town of Light), eleven year olds Amna, Saadi and Kamil set out to save their community from the many evils that plague it. The film is a journey of fighting back, taking charge, and finding support and love in the most improbable of places. Sharmeen Obaid Chinoy, CEO of Waadi Animations, is also the Creative Director of ‘3 Bahadur’ with ARY Films extending its expertise in distribution and marketing of ‘3 Bahadur’. The original soundtrack for ‘3 Bahadur’ has been composed and produced by acclaimed musician Shiraz Uppal.
Indeed, the collaborative efforts of Pakistan’s two leading film production houses with an aim to produce high-quality animated content in Pakistan have prompted private sector associates to partner with Waadi Animations for the launch of ‘3 Bahadur’ in Pakistan, through the launch of special edition products, marketing campaigns and promotional activities. In this spirit, Waadi Animations welcomes Peek Freans Gluco by English Biscuit Manufacturers (Pvt.) Ltd. (EBM) as the main sponsors for ‘3 Bahadur’ with Safeguard by Procter & Gamble and McDonald’s Pakistan as co-sponsors.
Speaking about ‘3 Bahadur’, Academy Award Winning Film Director Sharmeen Obaid-Chinoy has said, “I believe that 3 Bahadur is going to be groundbreaking because it provides quality entertainment for the whole family. Children will be mesmerized by unlikely superheroes, menacing villains, and fumbling thugs. Both children and parents alike will be able to relate to the everyday issues faced by the animated film’s main characters. The film is a result of several years’ worth of hard work and collaboration with exceptional illustrators, writers, animators and visual effects artists. We have also been very lucky to have the support of our sponsors who want to see quality content for children being produced and distributed in Pakistan.”
“We are proud to be bringing the first animated feature film 3 Bahadur under the banner of Waadi Animations, aimed at bringing quality entertainment to our little cinema fans. 3 Bahadur will definitely set a culture of making inspirational movies for children in Pakistan.” said Mr. Salman Iqbal, Director Waadi Animations/Founder and President, ARY Digital Network.
“We are proud to be associated with Pakistan’s first ever animated movie 3 Bahadur- Energized by Peek Freans Gluco. Our brands have always played a major part in providing an exciting experience, consequently this time as well, we have a lot in store for our consumers such as introducing limited edition packs for Peek Freans Gluco, themed based digital activities for Peek Freans RIO and much more. We are enthusiastic for the movie and hope children enjoy it to the fullest.” said Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM)
“Safeguard is committed to empowering families with health and hygiene, thus helping them safeguard the ones they love. For the past 20 years, we have worked towards creating a healthier society by providing health and hygiene education to more than 10 million children through the Safeguard School Education Program. We believe that every child has the potential to be a champion. We have partnered with Waadi Animations as a sponsor for Pakistan’s first animated movie ‘3 Bahadur’ which highlights how every child has the potential to be exceptional. Through our health and hygiene efforts and sponsorship of ‘3 Bahadur’ we aim to inspire children across Pakistan to reach their potential and be agents of change.” said Benish Irshad, Group Brand Operations Manager, Procter & Gamble
“At McDonald’s Pakistan we strongly believe in supporting local talent and their creativity so that they can flourish and make the nation proud in the international arena. Teen Bahadur, the first animated movie of Pakistan, is a great step towards development of animation and film industry in the country. For this breakthrough in the Pakistani cinema, we warmly congratulate the team at Waadi Animations and wish them all the best for their future endeavors.” said Jamil Ahmed Mughal, Director of Marketing & Development, McDonald’s Pakistan.
“A huge portion of our population is under the age of 15 and there has been very little film entertainment for them locally. We at ARY Films strongly believe that 3 Bahadur will definitely fill the gap and in the process create more marketing opportunities for brands who cater to our young population.” said Mr. Jerjees Seja, CEO, ARY Digital Network.
Waadi Animations, a joint venture by SOC Films and ARY Films, will be sharing more details regarding the production, voice actors and crew members in 2015. All media management of ‘3 Bahadur’ is being handled by Lotus Client Management & Public Relations.