Lux hosted an exclusive bloggers event for #LuxLoofahLather. This élite event wouldn’t be complete without the complete body wash experience. The guests were treated with a phenomenal manicure experience using the irresistible long-lasting scents of the Lux body wash. Furthermore, the select group of guests also got the opportunity to partake in a fragrance workshop with Mr. David Boyd from Givaudan, a fragrance house that created some of the biggest fine fragrances globally. The event was hosted by Pakistan’s sweetheart Anoushey Ashraf, dressed to impress in a classy purple jumpsuit.
Mr. Raheel Pasha, (Director Personal Care, Unilever) says, “ At Lux, we’re all about the power of fragrance. Together with some of our world-class perfumers, we created a range of perfumed skin treats to indulge your senses, and make you smell and feel amazing every day. Today most women in Pakistan still use bar soap. As body wash leader, Lux embarks on a journey to let women EXPERIENCE an indulgent, luxurious and fragrant cleansing regime like never before with liquid body wash that offers long-lasting perfume and luxurious lather in just three steps – Lux Loofah Lather.
Discover the enchanting, long-lasting fragrance of LUX magical spell Body Wash, developed with the bold, intense scent of the black orchid. Carefully crafted by an expert panel of perfumers including Nicole Mancini, Creator of fragrances for Calvin Klein, Sarah Jessica Parker; Estée Lauder, LUX Magical spell Body Wash allows you to step out of the shower with perfumed skin that lasts up to 8 hours.