Generation opened the High Street Fashion segment on Day-3 of PFDC Sunsilk Fashion Week 2014 with their debut PSFW collection titled ‘Water on Ajrak’. Inspired by ajrak patterns, the women’s wear collection reinvented and accented the cultural aesthetic experimenting with sheer fabrics such as organza, nets, voile and crepe. With straight cuts, collars, v-necks, racer armholes and long slits, the label presented embellished jaal with ajrak motifs in machine and hand embroideries. Water on Ajrak’s colour palette featured a diversity of shades including white, ecru, spearmint green, cherry blossom pink, champagne beige and indigo. Key trends highlighted were sheer fabrics, layering, structured ensembles and tonal variations.
Check out the collection