PFDC Sunsilk Fashion Week 2014’s Prèt Show on Day-2 was opened by designer Shehla Chatoor who showcased ‘Samsara’, the circle of life, being presented as a circle of fashion where new trends are born and they fade away giving way to the birth of new trends. The collection represented the bold and confident Pakistani woman, as she re-invents herself and needs versatility in her wardrobe to dress for dinners, cocktails and red carpet events. Shehla’s new ‘Samsara’ collection ignited memories of mist covered mountains and mythical narratives long forgotten in the bustle of today. This collection was testament to the cycle of life through a journey that spans the length of the mighty Himalayan mountain range, from the steep climbs of Nepal, across the expanse of India and China to firmly rest in the majestically towering mountains of Pakistan. Working with her many artisans, Shehla had also incorporated metal accents onto traditional embroidery in order to update an age-old tradition. The Samsara Collection boasted streamlined and flattering cuts as well as glamorous savoir faire that have become synonymous with the Shehla brand. In addition, Shehla had chosen this year to reinvent the time honoured sari with an aim to transcribe a quintessentially eastern garb onto an edgy, unorthodox silhouette. These pre-draped saris were a playful fresh take on an age-old ensemble that could easily add drama to the red carpets of today. The collection was embellished with elegant and lavish motifs including calligraphy, paisleys, florals and bold linear graphics. Through this current collection, Shehla also aimed to further her precept of creating a complete look by extending her design portfolio to include meticulously crafted jewellery which complimented her clothing and an accessories line which features clothes, bags, shoes and jewellery in tow.
Check out the collection
Check out the TVC