This summer, L’Oréal Paris, the World’s Beauty Expert has brought to Karachi their eighth consecutive interactive Mall Animation at Dolmen Mall – Clifton from the 15th till 19th of May 2014. A universal brand, L’Oréal Paris offers expertise in every facet of Beauty – Hair-care, Hair color, Skin care and Make-up. At its eighth signature Mall Animation, the brand offers its consumers an opportunity to immerse themselves in a complete Beauty experience of glamor and luxury.
Speaking about the 8th L’Oréal Paris Mall Animation and the brand’s commitment to consumers in Pakistan, General Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan has said, “As a brand, we believe consumer access to the most sound technical prowess, a high glamour quotient and an interactive experience, to be at the heart of beauty, which is the driving ethos behind our critically and consumer acclaimed mall animation series. Indeed this being our 8th such animation is a direct manifestation of our commitment to sustainable and structured beauty care accessibility for consumers in Pakistan with the world’s most diverse portfolio offering a complete beauty solution embodying 100 years of legendary beauty.”
To celebrate the eighth Mall Animation by L’Oréal Paris, the brand conducted an exclusive press and guest meet at Dolmen Mall – Clifton on 16th of May 2014. This season, L’Oréal Paris make-up redefines modern trends to create 4 essential Spring/Summer 2014 make-up looks to complete the ‘look’: The Divine Romantic Look, The Ultra-Sensual Look, The Swinging Dancing and The Legendary Passionate Look which were interpreted artistically by L’Oréal Paris make-up expert Saba Ansari. Mall patrons were also provided the opportunity to undertake complimentary make-up makeovers for all 4 looks at the Mall Animation! The brand also be introduced the New Extraordinaire Color Riche lip color for high shine and intense color, available in 10 shades and priced at PKR 1,900. With the color intensity of a lipstick and magnifying shine of a gloss and softness of a balm, Extraordinaire is formulated with oils to catch the light for magnified color. Enriched with lotus flower, argan, camellia seed and rose canina fruit oils, the formula gives a nourishing care feeling and a super soft finish.
The animation also marked the launch of L’Oréal Paris’ latest revolutionary innovation in skincare: the Revitalift LaserX3 Night Cream; the 1st anti-aging night cream which acts like a mask to release all night long a breakthrough association of actives: 3% Pro-Xylane: a powerful anti-aging active and Centella Asiatica: a natural powerful healing active with smoothing properties. Perfectly suited to the needs of today’s Pakistani women, the Revitalift LaserX3 Night Cream boosts the skin reparation process for a new, younger looking skin with corrected wrinkles, retightened and de-crinkled skin. It has a unique texture which is ultra-sensorial, ultra-thick and non-sticky. L’Oréal Paris skin experts, Dr. Khilji and Ujala Zia were also present during the animation for complimentary skin consultations.
L’Oréal Paris also introduced its revolutionary hair-care range at the Mall Animation, now available in Pakistan at affordable prices. The hair-care range is custom made for Pakistani hair and provides a solution for all hair types. Given the modern lifestyle and constant exposure to sun, pollution and dust, hair needs beyond basic cleansing and L’Oréal Paris, the epitome of superior beauty, offers a complete hair-care regime in its range with shampoos, conditioners, masks, serums and oils. The core hair care solution of the range is The Total Repair 5 (TR 5) franchise which repairs the 5 signs of hair damage. Enriched with Ceramide Cement and Pro-Keratin, the hair fibre is restored at a cellular level repairing hair fall, dry hair, rough hair, dull hair and split-ends. The other franchises in the range are: Fall-Repair 3X – for hair fall; Smooth Intense – for frizzy/unruly hair; Nutri-Gloss – for intense shine and Color Protect – for color treated hair. Available at the attractive price point of PKR 195, L’Oréal Paris is now making luxury affordable in Pakistan!
The Mall Animation also celebrated the 1st ever revolutionary range of dip-dye hair color kits, Excellence Wild Ombré, currently taking Pakistan by storm! The new kit helps achieve the Ombré hair look, which consists of dual-colored hair with dark roots and light ends, and is fashion’s “IT” phenomena this season. The Ombré trend has become the latest must-have accessory for the ultimate high-fashion look directly inspired by the world’s biggest stars and will be available to trial and purchase at the animation itself.
In addition to their one-on-one free professional consultations, visitors and patrons can expect complimentary nail-makeovers at the L’Oréal Paris Mall Animation nail-bar on a purchase of 5 or more L’Oréal Paris products. Additionally at the Animation, L’Oréal Paris products will also be available at the special promotional discount of 15% for patrons to purchase along with a chance to win Gold Bars, L’Oréal Paris beauty boxes and New Extraordinaire Color Riche on purchases worth PKR 2,000 and above. The event was managed by the team at Bulls Eye with Public Relations by Lotus.