Coca-Cola Pakistan invites the country to #ShareaCoke with their friends, families, colleagues and loved ones this Ramzan with the launch of their new campaignthis 26th June 2014 onwards. The #ShareaCoke initiative is the first of its kind in Pakistan, where Coca-Cola is personalising the sharing experience by swapping out some of its iconic logos on 500ml, 1L and 1.5L bottles with 20 of the nation’s most popular relationship terms and titles, including Abu, Dost, Mama, Nani, Nana, Ammi, Amma, Bhai, Apa, Jigar among many others.
Across the Coca-Cola trademark – Coke® -, the company is inviting people to find the terms of endearment they use for their family, friends and colleagues and to open a little extra happiness this Ramzan by sharing a Coke together; indeed creating occasions between people to connect, unite, experience, rejoice and to simply share a moment, together. The company will also be bringing the campaign to life on ground with unique #ShareaCoke installations in the cities of Islamabad, Karachi and Lahore where everyone can be a part of an even more personalised brand experience through the customization of Coca-Cola 500 ml bottles for themselves. #ShareaCoke can also be experienced digitally beginning July 2014, using the campaign’s #ShareaCoke hashtag to celebrate stories, share photos and by personalising virtual cans online at and sharing them with friends across Facebook, Twitter and Instagram.
“At Coca-Cola, we believe in the power of happiness. Indeed sharing is such a major part of the happiness experience, even more poignant in the month of Ramzan which is about connecting and sharing, be it the exchange of of feelings, thoughts, moments and more but how often do we really get a chance to express ourselves to one another these days? With our Share a Coke invitation to Pakistan, we hope to create opportunities for people, starting this Ramzan, to bond and share a moment together – to encourage especially our younger generation to go ahead and share the happiness with those they love,respect and admire. ” said Rizwan U. Khan, General Manager of Coca-Cola Pakistan.
The Share a Coke campaign was first introduced in Australia in 2012. Since then, the Company has helped people ‘Share a Coke’ – and a little happiness – in over 50 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain, Chile, USA and now Pakistan.
Coca-Cola Pakistan invites everyone to join Pakistan’s #ShareaCoke journey on their social networks by capturing ones sharing experience on camera, uploading and hash-tagging it with #ShareaCoke and tagging @coca-cola (for Facebook) and/or @Cokepk (for Twitter) for a chance to be featured on social mediums across the country.