Pakistan’s leading textile group Gul Ahmed is proud to present their 2014 Eid Collection titled ‘The Glamour Issue’. With over 130 uniquely crafted designs, The Glamour Issue is a celebration of festive summer colours and intricate embroideries.
Employing different embellishments such as Meena Kari, Kaanta, Cross Stitch and Tilla embroidery, the new collection presents a range of trendy prints including metallic gold block prints and digital prints on chiffon and silks. Using high quality fabrics such as lawn, chiffon, jacquard, silk, and Swiss voiles, The Glamour Issue delivers beautiful craftsmanship in a trendy colour palette that is perfect for the sizzling summers. The new collection retails between PKR 2,000 and PKR 7,000 in price and is available at all Gul Ahmed stores nationwide.
Speaking about the brand’s latest collection, Chairman Gul Ahmed Bashir Ali Mohammad said, “At Gul Ahmed we aim to provide every patron with a unique and diverse fashion experience, which is why we ensure that all our collections contain a vast diversity of designs to fulfill the requirements of even the most discerning consumer. For Eid this year, we have delivered a collection that aptly captures the festive mood of Eid and focuses on providing practical fashion solutions for the harsh summer heat.”
Gul Ahmed is playing a vital role not only as a composite textile concern, but has its strong presence in the retail market as well, marked by the introduction of its flagship store – IDEAS by Gul Ahmed. Gul Ahmed now has an extensive chain of more than 40 IDEAS retail stores across the country and offers a diverse range of products including home textiles and furnishings for the bedroom, kitchen and bathroom, as well as men’s and women’s apparel. The brand also provides in-house monogramming, embroidery and tailor-made services from home accessories to fashion clothing. More than 50 years since its inception, the name Gul Ahmed is globally synonymous with quality, innovation & reliability.