Pakistan’s leading textile group Gul Ahmed is proud to present its limited edition Independence Day Collection to commemorate the nation’s Independence on 14th August. The special collection is an ode to the diverse culture and heritage of Pakistan and celebrates the rich history of the nation. The collection is currently available from all Gul Ahmed IDEAS stores nationwide and online through the brand’s e-store
The special capsule collection features 8 innovative designs that showcase a diversity of contemporary and traditional design elements strongly associated with Pakistani history and culture. In line with the spirit of patriotism, the collection is based in a palette largely consisting of whites and greens with blacks and accents of other colours. The collection features block prints, digital prints and screen prints on lawn and cambric kurtas, intricately embellished with thread embroidery. The special Independence Day Kurtas are available in a range of sizes from XS-XL and are priced between PKR 2,500-3,500.
Speaking about the brand’s latest collection, Ziad Bashir, Executive Director Gul Ahmed said, “As a textile concern which has been operating in Pakistan for more than 50 years, we owe a great deal to the people, culture and nation of Pakistan. To commemorate the Independence Day of the nation we are proud to present a new capsule collection which features traditional and cultural Pakistani design elements interpreted for the modern age. We hope our fellow Pakistanis will join us in celebrating this Independence Day the Gul Ahmed way!”
Gul Ahmed is playing a vital role not only as a composite textile concern, but has its strong presence in the retail market as well, marked by the introduction of its flagship store – IDEAS by Gul Ahmed. More than 50 years since its inception, the name Gul Ahmed is globally synonymous with quality, innovation & reliability.