“We are thrilled to be participating for the first time on such a large scale in India through Lakmé Fashion Week and to represent the contemporary face of Pakistani fashion. As we look to expand our brand regionally and internationally, platforms such as Lakmé Fashion Week and prior to this, consideration for the Woolmark Award, give our brand excellent exposure and an opportunity to grow.” – Sania Maskatiya
The House of Sania Maskatiya is set to represent Pakistani fashion with a debut invitational show in India at the much coveted Lakmé Fashion Week W/F platform in Mumbai as presented by POPxo.com in association with Hello! Pakistan.
To this end, Sania Maskatiya will be showcasing ‘Sakura’, a collection inspired by popular Japanese culture and symbolism, endeavouring to represent both the beauty and fragility of life. Expect an array of bespoke mixed prints and hand embroideries across a diversity of textures in cuts and patterns that are quintessentially Sania Maskatiya. ‘Sakura’ draws from the grace of the cherry blossom, the stark romance of the Japanese landscape, tea houses, turtles and treasure chests, all finding their way onto the brands design canvas.
Indeed the Sania Maskatiya signature aesthetic is critically acclaimed for its balance between elegance, comfort and practicality, with designs that often take imaginative inspirations, manifest across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages along with select menswear. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines. The brand currently retails across three standalone store in Pakistan of which two are in Karachi with one in Lahore. The label is also available across select multi brand boutiques across Pakistan and internationally. Sania Maskatiya also retails online at its own dedicated e-commerce site that delivers worldwide.