Soch Nominated for best emerging talent in music for 13th Lux Style Awards

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The month of August has not only been politically epic, the entertainment industry this month has been full of surprises too. And the biggest surprise till now has been the revelation of the Lux Style Awards nominees. Along with so many new talented names, one such name in the nominations is that of the band ‘SOCH’.

SOCH excitedly announces that it has been nominated for Best Emerging Talent category for the 13th Lux Style Awards. Lux Style Awards hail as the most prestigious awards in Pakistan so far by all the leading media channels. Speaking on the band’s nomination the entire Team Soch is super excited. While band lead vocalist Adnan Dhool and rhythm guitarist Rabi Ahmed have been quoted saying that being nominated for something as prestigious as Lux Style Award is an amazing feeling.

Soch’s Bollywood deubt in 2014, is the track titled ‘Awari’ for Mohit Suri directed film ‘Ek Villain’ starring Shardha Kapoor, Sidharth Malhothra and Ritesh Deshmukh. Awari features Prachi Deasi in the video. ‘Awari’ is written, composed and rendered by Adnan Dhool and Rabi Ahmed of Soch. In contrary to the original version featured in Nescafe Basement (Season I) in 2012, Awari for Ek Villain features female vocals of the US-based Momina Mustehsan, in a duet with Adnan Dhool.

Soch is not only proud of ‘Awari’ as its debut in Bollywood, but also bags the credit of introducing Momina Mustehsan in Bollywood, thus making, ‘Awari’ as her debut in Bollywood too.