Bank Al-Falah Rising Talent Show at PFDC L’Oréal Paris Bridal Week 2014


The Bank Alfalah Rising Talent Show commenced with a collaborative capsule collection featuring 5 ensembles, each designed by the individual participating designers using the Bank Alfalah signature blue and white corporate theme as their inspiration. This was followed by individual presentations by each designer.

The Bank Al-Falah Rising Talent Show commenced with designer Akif Mahmood’s collection ‘Virasat’. The womenswear collection took its inspiration from an imaginary character envisaged by the designer; a Queen of the Sub-continent who was influenced by different ruling families that have been in power in different eras of the Sub-continent, such as the Sikhs, Nawabs, Rajputs and Mughals. The capsule collection featured 5 unique ensembles based in chiffon, velvet, Jamawars, net and silks embellished with meticulous gota embroideries, zordozi work, beautiful appliques and intricate sequin and stone work. Dynamic shades of maroons, golds, greens with hints of purple on cholis, organza and other layered sheer fabrics were observed during the showcase.


The second showcase in the Bank Al-Falah Rising Talent Show was presented by designer label MAHGUL, who showcased a collection titled “A Wild Rose”. The collection was MAHGUL’s first bridal ramp showing and endeavoured to explore the designer’s interpretation of modern femininity; a femininity that speaks of comfort in one’s own skin and where elegance is effortless. With a colour palette inspired by the hues of the setting sun, one observed silhouettes that were based in the concept of layering and bridal wear as separates. Indeed synonymous with the name of the collection, the silhouette and embellishment inspirations metaphorically drew on the wild rose that grows unabashed by its own vivacity, reveling in its bold bursts of colour – strong, yet delicately balanced in its layered assemblage. The collection was predominately based in fabrics such as nets and heavy silks with embellishment in silk and gold threads, feathers and mother of pearl. For this debut bridal collection, MAHGUL also introduced bespoke bridal footwear clutches and pieces of jewellery. The five looks shown by the brand at PFDC L’Oréal Paris Bridal Week 2014 are five aspects from MAHGUL’s complete luxury couture version of ‘A Wild Rose’ collection, which will be available to order at their Lahore studio or online as of October 2014.

Following MAHGUL, was designer Seher Tareen who made her bridal debut at the Bank Al-Falah Rising Talent show with a collection named “The Emperor’s Assassins”. The collection drew its inspiration from the Chinese cult motion picture ‘Hero’ which was directed by cinematic master Zhang Yimou. The capsule collection of womenswear featured Chinese motifs such as dragons, cranes and calligraphy meticulously embroidered on rich textures such as velvets with layering in luxe fabrics such as net and organza. The colour palette of the collection followed the colour theory incorporated in the film; starting with black, then red, followed by blue, going into green and finishing off with white, with each look showcasing one distinct colour.

The fourth showcase of the Bank Al-Falah Rising Talent show at PLBW 2014 was presented by designer Sofia Badar, formerly known as Sofia Chishty, with a bridal collection named “Tilism”. Tilism, which means magic, was a bridal collection inspired from the wardrobes of royals of the east and west and a fusion of both together. In Tilism, the label had used chiffons, charmuese silk, organza and net with cuts that were an amalgamation of soft form and very structured silhouettes. The embellishments were also a mix of traditional beading and salma work with silk thread embroidery that featured the use of Swarovski crystals for a modern feel. The collection’s colour palette comprised of Midnight blue, hot pink and pale powder pink with accents of pistachio green and orchid. The bridal collection endeavoured to showcase that what consumers seek now, outfits that are both traditional and modern at the same time.

The final showcase of the Bank Al-Falah Rising Talent show at PLBW 2014 was made by fashion designer Wardha Saleem who showcased her new bridal collection, ‘Madhubani by Wardha Saleem Bridal 2014’. The exclusive womenswear collection took its inspiration from Madhubani Paintings, a unique style of Indian painting which is one of the oldest art forms originating from the Mithila region of Bihar. One observed cropped jackets, long nets and ensembles based in pure net jamawar, chiffon and silk in a dynamic colour palette featuring gold and other vibrant shades. The collection incorporated the creative use of layering of different separates to create diverse and distinct looks.



Seher Tareen

Sofia Badar

Wardah Saleem

Bank Al-Falah Rising Talent Show


Please enter your comment!
Please enter your name here