LUX unveils the glamorous House of LUX at an enchanting evening in Karachi

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KARACHI: The new star of beauty bars LUX on Sunday revealed its exquisite new collection of fine fragrance skin treats at the exclusive House of LUX event in Karachi, living up to its promise of making women feel glamorous. The new floral range is a celebration of the senses, giving discerning women – and men – the luxury of indulging in irresistible fragrances composed by world renowned perfume experts from leading global fragrance houses.

The star-studded list of invitees at the glamorous House of LUX – the luxurious enclave created exclusively for celebrities – was delighted by a whole new level of indulgence. The sumptuous experience at vintage Aman House was designed to recreate an evening of indulgence and glamour to ignite the senses. The celebrities were first introduced at the sensorium by Ali Aksoy, the global perfume expert. Fragrance house Ferminich hosted an enjoyable one-hour interactive fragrance session to explain the art of crafting a good fragrance and linking it to the new Lux campaign message.​ The experienced perfumer, on his first visit to Pakistan, treated the invitees to some of the secrets behind the fine fragrances and spoke eloquently about the magic that goes into creating alluring new fragrances that mesmerize.

The iconic beauty soap, associated with glamorous stars across the world, and leading ladies of cinema from Pakistan, has been pampering women the world over with exquisite beauty products for nearly a century. LUX is synonymous with beauty, of giving women soft fragrant skin to make them look and feel glamorous and its many fans the million dollar feeling.

Azka Waqar Brand Manager LUX introduced the LUX couple, Iman Ali and Fawad Khan, said, “Iman and Fawad embody the LUX spirit of igniting the spark. LUX is delighted to present them as Ambassadors of the brand.”

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After the sensorial experience of the perfume bar, guests were given quality time with the new LUX Couple, Iman Ali and Fawad Khan. Pakistan’s top designers Deepak Perwani, Elan, Maheen Karim, Sana Safinaz, Shehla Chatoor, Sonya Battla, The House of Kamiar Rokni, and Umar Farooq of Republic created elegant gowns for leading modelsand LUX stars that was an audio visual delight for the audience.

Speaking of the new fine fragrance range Asanga Ranasinghe, VP Marketing, Unilever Pakistan said: “The premise of LUX from its inception in 1925 has been to provide women with a luxurious product that helps them feel fabulous. Even today, LUX strives to deliver this promise to our consumers with constant innovation and excitement and today, we are proud to bring to Pakistan this LUX range of beauty soaps with absolutely world-class fragrances.”

In addition to being perfumed with world class fragrances, the new LUX range of beauty soaps are infused with Silk Essence which nourishes, softens and moisturizes skin. In another first from the beauty brand, the new soap tablet is designed with a visually appealing intricate lace design, precious Silk Essence and flower emboss, adding to its texture. When LUX innovates it goes all out and the superior new packaging architecture is being introduced across the range.

“We are confident that the fine fragrances encapsulated in the newly introduced LUX range will give women irresistibly fragrant soft skin that invites caress, allowing women to ignite a spark in their relationship,” said Raheel Pasha, Director, Personal Care.


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The exclusive evening at Aman House ended with a sit down dinner where guests were treated to a fine dining experience. The bonhomie and laughter stretched late into the evening. The House of LUX was attended by all leading fashion entertainment celebs and leading media of Pakistan.

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Credits:

  • Event Management: Catwalk
  • Host: FaizaanHaquee
  • Script: Imran Aslam
  • Catering: Deli’s
  • Pianist: Denise Victor
  • Flowers: Zerritta Flowers
  • Photography: Faisal Farooqui at DragonFly
  • Media Management: GOLIN