Launched in October 2013, global brand INC. is a friendly, value-orientated and customer-focused fashion retailerwith roots proudly planted in the MENA region and Pakistan,owned theFawazAlhokair Group,Saudi Arabia known regionally as the largest retailers in the Middle East.
The first INC. department store in Pakistan was inaugurated with a glittering soft launch and trunk show at Dolmen Mall Clifton on November 15th 2014 with the patronage of local partners, Retail Cluster, under the management of Tariq Khan.
The doors were open to the public that same evening after 9pm.
The launch was managed by Volney Media, a marketing agency under the aegis of FahadRana who offered INC. total turn-key marketing solutions in Pakistan.
Hair and Make-up for the trunk show was provided by MadihaQaiser and Fashion Styling and Choreography was provided by Zürain Imam,the media and PR for the launch event was effectively handled by Tehmina Khaled @Takell.
INC. was born into fruition by a team of likeminded fashion enthusiasts with a shared passion for style, individuality and retail. Between its seven executives, INC has over 40 years of experience in the retail fashion industry offering a plethora of experience
INC.’s unique outlook on the fashion industry was founded on the notion that style is more than‘following the latest trends’, but rather a means of achieving total confidence through the clothing one likes to wear.
INCthus offers an affordable fashion destination where everyone’s distinctive individual style is realized and celebrated, thus its tagline, ‘Celebrate your Style’.
INC. wants its customers to feel confident in themselves and their look! INC. likes fashion but LOVES Style!
INC. values its customers’ shopping experience above all else. Every possible measure is taken to ensure that service consistently stays at the highest standards, offering customers style solutions that ensure they leave feeling cared for; an entirely unique style destination that not only encourages an adventurous participation in fashion, but one that celebrates every individual’s distinctive sense of style or purpose, whether a mother who looking for clothes for her fast-growing children, a young professional searching for the perfect outfit for their first job interview, or even a teenager who is only just starting to explore their own sense of style. .
INC. encouragesa sense of style over trend-following.
INC stands by its values with conviction; believing that pride, integrity, quality, innovation and excellence will aid it in realizing its ultimate goal; to become the largest, globally recognized value fashion retailer, cutting no corners on its way to the top!
INC has developed a strong market presence in the KSA region as well as in Pakistan, withover 45 stores throughout a vast range of international markets, with intentions of expanding into the UAE, North Africa, CIS countries and the entire MENA region in the foreseeable future.