Renowned Fashion Designer Ayesha Ibrahim opened her first flagship store in Karachi. The store featured her signature bridal wear as well as her contemporary line which focuses on fusion of eastern aesthetics with western sensibility.
The launch featured a small fashion presentation of the designer’s acclaimed bridal line, where seven models walked in her beautiful attires. The choreography of the fashion segment was managed by Moiz kazmi, the hair and make-up of the models was done by Sabs Salon, the PR and event management was handled by Take-II PR and Client Management.
Having experience of showing at various fashion shows and trade exhibitions both here in Pakistan and in US, UK and UAE designer Ayesha Ibrahim’s work focuses on bringing forth the artisanal craftsmanship of Pakistan. Her beautiful clothes make extensive use of meticulous embellishments techniques that make every piece an original Ayesha Ibrahim design. Ayesha Ibrahim is fortunate to have a dynamic team, comprising of experienced and talented fashion designers with a sufficient exposure of handling both couture and ready-to-wear demands.
Speaking at the launch of her store, designer Ayesha Ibrahim commented that” Having worked as a designer a considerable amount of time, I had felt that a flagship store was the need of the hour. It allows me to reach out to larger number of people than previously possible. I also launched my first lawn collection in 2014 to target masses”.
The launch event was a roaring success and was attended by fashion industry stalwarts, socialites, celebrities and distinguished media personalities.