It’s time to get super chic as Inc. continues to hit Pakistan’s fashion scene. With wide-ranging ready-to-wear collections, Inc. was created to meet the growing demand for stylish contemporary wear. The brand is the creation of the leading global retail organisation Fawaz Alhokair and Company, a subsidiary of the Fawaz Alhokair Group which is which is one of the top business conglomerates in the Kingdom of Saudi Arabia (KSA). The company has the distinction of having brought some of the biggest fashion brands to the Middle East, North Africa and Central Asia.
Launched and managed by Retail Cluster Pakistan PVT. Ltd., Inc., as conceptualized in its tagline ‘Celebrate your Style’, offers an affordable fashion destination, where everyone’s distinctive style is realized and celebrated. The brand’s unique outlook on the industry focuses on style, which is more than ‘following the latest trends’, but rather a means of achieving total confidence through what you wear.
Now open in Centaurus Mall, Islamabad, after the successful launch of its first store in Dolmen Mall, Karachi, Inc. is a value-oriented brand ready to redefine style. Inc. offers a wide range of high quality collections for women, men, kids and teenagers.
Inc., is a customer-focused brand that encourages a sense of style for the whole family. Influenced by the latest trends, Inc. offers a variety of looks mainly targeting young adults with outfits that define their personalities; working professionals with clothes that reflect their attitude while helping them feel confident; and parents who are looking for stylish, comfortable and affordable clothes.
Commenting on the launch, Mr. Jacques Rheeder, the CEO of Inc., said, “We are very pleased to launch Inc. in the dynamic city of Islamabad. We are confident that the brand, meeting the growing demand for stylish contemporary fashion, will emerge as a key player in the regional fashion industry. The brand aims to provide the consumers with all the latest trends and tailor them specifically around how they like to dress and spend.”
“Already set to redefine ready-to-wear fashion, Inc. will soon be seen splashed across the Middle East, North Africa, the CIS and Asian countries. We have chalked out a detailed expansion plan and will introduce this value brand in these regions. Inc. also aims to attain a significant market share in Pakistan within three years”.
Elaborating on the brand, Mr. Rheeder stated, “Our strategy is to stay ahead of the retail fashion market in these regions, catering to the style-savvy consumers with high quality items. We diversify our product ranges, catering to the different tastes and requirements of the whole family.”
“At Inc., we want the customers to feel confident in themselves and their style, offering affordable looks that suit every style, taste and budget,” he concluded.
Mr. Tariq Khan, CEO and Managing Director of Retail Cluster said “We thank the Fawaz AlhHokair group and the management of Inc.for their support in the launch of Inc., and for their trust and faith in the Pakistan market. This launch of will, Insha Allah be the start of a major change in Pakistan’s fashion retail landscape., because Retail Cluster Pakistan has ambitious plans for incremental growth in the number of Inc. outlets in Pakistan and has no intention of; however, we will not stopping there, , as we aim to build up a portfolio of some really exciting international brands to add to the fashion choices of the local customers.”