Élan launches Valentine’s Day capsule collections


Pakistan’s premier luxury designer label Élan introduces two capsule collections: J’Adore in Luxury Prét and ‘Amour’ for their daywear brand Élan Vital to commemorate Valentine’s Day. The new collections are now available at Élan’s Flagship Store at Galleria Mall, Élan Store Mall of Lahore and the Élan E-store.

J’Adore is inspired by baroque and comes in ornate embellished details, plush embroidery and modern silhouettes and features a diverse colour palette of iconic red, black and gold based on luxurious chiffons and embroidered fabrics. Amour is inspired by florals and baroque and is based in cotton satin and features long length printed shirts with embroidery and button details on neck-line and sleeves on select pieces.

Élan was launched nine years ago by Khadijah Shah. She is respected for her combination of intricate embellishments, flattering silhouettes and attention to detail in the construction of each outfit. Indeed each collection is conceived with glamour, elegance and versatility in mind. In March 2012, Khadijah Shah launched her debut seasonal unstitched printed lawn collection which is now considered the most anticipated lawn each season. In a short span of nine years, Khadijah has formalised and expanded the label and created an effective and influential place for Élan in the fashion industry. In 2014, Élan added to its portfolio ÉLAN Vital, a casual avant-garde ready to wear diffusion line and also officially launched an e-store in 2014 where customers from across the globe can purchase Élan’s Luxury Prét Collection and Élan Vital pieces. This 2015, Élan will be participating in the upcoming PFDC Couture Weekend followed by the launch of their much anticipated Spring/Summer Lawn collection.


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