After the recent announcement of their collaboration, renowned textile brand ‘Ittehad Textiles’ and couturier HSY introduced their much anticipated Lawn collection via a series of nationwide exhibitions. The collaborative Lawn campaign was launched on 6th March at RAJA Sahib in Lahore and at the House of Ittehad, Kohinoor Doburj Plaza Faisalabad, which was followed by an exhibition at Sanaulla in Karachi.
The exhibitions were well attended and featured personalities of note from the fashion, entertainment, arts and media industry including; Shaan Shahid, Meera, Iffat Omer, Natasha Hussain, Shahzad Raza, Anusheh Asad, Sara Shahid, Asmaa Mumtaz, Yousaf Shahbaz, Redah Misbah, Maheen Kardar Ali, Saad Ali, Fariha Pervez, Cybil Chowdhry, Maram & Aabroo, Akif Mehmood, Rabia Butt, Khawar Riaz, Abdullah Ejaz, Zara Peerzada, Amna Babar, Fiza Ali, Sultana Siddiqui, Junaid Khan, Deepak Perwani, Tapu Javeri, Sanam Chaudhri, Nubain Ali, Wardah Saleem, Bunto Kazmi, Zahir Rahimtoola, Mohsin Ali, Adnan Pardesy and Umair Tabani.
For the new collection, HSY’s inspiration comes from several cross-cultural influences, which have been manifested in designs that are chic,classic and timeless. The collection is being introduced in 15 distinct designs in 2 colour variants each. Based in a diversity of fabrics including lawn, chiffon and jacquard, the collection features an energetic colour palette with hues of warm indigos, blues, fresh pinks, greens and ochres which are ideal for the summer season.
On the launch of Ittehad Lawn by HSY, Sheikh Nazim Shahzad, Chairman Ittehad said “At Ittehad Textiles, we have always strived to use the latest technological innovations and modern textile manufacturing techniques to deliver superior quality products to our clients. With our collaboration with the very gifted HSY, we aim to extend this tradition of excellence by presenting a new collection for the present Spring/Summer Season 2015!”
On his association with Ittehad Textiles for this venture, fashion designer Hassan Sheheryar Yasin said, “Iam excited to collaborate with Ittehad textiles for our new Spring/Summer 2015 lawn collection. The inspiration for this collection stems from our brand’s signature ethos; luxury living and timeless elegance. The designs also fuse cross-cultural design sensibilities with the brand’s signature flair, which gives the line a timeless feel. Look forward to the HSY Lawn experience at all leading retail stores this March!”
Click Here to view the complete collection in HD
Karachi Launch Pictures