: So Kamal Lawn S/S ’15 launched their fabulous collection of lawn suits and prints.at Café Flo Karachi. So Kamal by Ayesha F. Hashwani made one’s heart flutter with admiration and yearn with lust.
Talking to us this collection, CEO of So Kamal, Mrs. Erum Kamal shared that, “We are very thrilled to have Ayesha Hashwani on board with us. Ayesha has made her name in the industry, and with this collection we can evidently see her signature touch to the prints.”
Ayesha F. Hashwani the magic queen for SoKamal entered the world of fashion in 2005 when she founded her label AFH. She is gifted with a talent of striking a balance between her minimalist cuts and electric designs. She features a mix of stylish cuts with intricate detailing, drapery and flimsy fabrics, meshed effortlessly femininity and strength. Her designing philosophy includes excessive usage of chiffons, silks and charmeuse with tinge of bead and crystals work.
“The lawn this time around has brighter colors and contrasts that attract the eye. There is a beautiful blend of Indian and Turkish design,” adds Mrs.Kamal. “Ayesha has developed the collection according to the latest cuts. And the collection will be available in ten So Kamal stores and all leading stores, nationwide.”
The event was attended by crème de la crème of Fashion industry including Shamsha Hashwani, Sanam Chaudhry, Wardha Saleem, YBQ, Frieha Altaf, Adnan Pardesi and socialites of K-Town. The event was followed by a fashion presentation by top models including Faiza Ansari, Sana Sarfaraz, Fauzia Amaan and Maham.
With this Spring/Summer 2015 collection; Kamal Limited brings forth over half a century of experience and expertise in producing textile products, interlinked with Ayesha F. Hashwani’s ability to conjure up fabulous creations. It’s expected to sell off like hot cakes, similar to their previous collections. The Karachi launch will be followed by launches in Lahore, Islamabad and Faisalabad.
The event was managed by Catwalk Event Management and Productions and PR was handled by Catalyst PR & Marketing.