Pakistan’s premier luxury designer label Élan launched their much anticipated Spring/Summer 2015 Lawn collection this season for their brand “Élan Lawn”, in collaboration with one of Pakistan’s leading manufacturers of high quality textile products, the Sapphire Group. The collection was revealed through a series of exclusive previews on 17th March 2015 in Karachi and in Lahore on 18th March 2015. Élan Lawn S/S ’15 is now available for purchase in over 25 cities across Pakistan and internationally through the brand’s e-store, www.elan.pk.
The exclusive preview events in Karachi and Lahore featured live fashion presentations headlined by Rabia Butt, the face of Élan Lawn 2015 with live music performances by Mirage in Karachi and Jimmy Khan and The Big Ears in Lahore. Both the events were attended by fashion stalwarts, celebrities, social and media personalities alike including: designers Deepak Perwani, Rehan Bashir, Shehla Chatoor, Sania Maskatiya, Maheen Karim, Nefer Sehgal, Adnan Pardesy, Misha Lakhani, Nida Azwer and Nomi Ansari; stylists Maha Burney, Beenish Parvez and Tabesh Khoja of NABILA; TV personalities Anoushey Ashraf and Sana Ansari to name a selection. The make and styling for the fashion presentation was done by NABILA in Karachi and Maram & Aabroo in Lahore with event management by Catwalk in Karachi and J&S in Lahore with Public Relations by Lotus for both.
Mirage live performance in karachi launch
Available in 15 distinct designs, each in 2 colour-ways, designer Khadijah Shah has engaged a unique approach to design development, introducing meticulous detailing not typically found in conventional lawn prints. Each print has been artistically conceptualized and designed with diverse elements coming together to form complete compositions. The collection further features an interplay of patterns, colours and textures to give the designs depth and versatility. Élan Lawn S/S ’15 broadly seeks inspiration across continents, from varied cultural traditions and print and pattern developments through time, from their signature Sub Continental and Moroccan influences to Oriental and Ottoman Inspired patterns, to a more European ethos based on the Sicilian design heritage.
Élan Lawn S/S ’15 is available at a price range between PKR 6,450 and PKR 6,750.