Leading textile brand Lala introduced their S/S 2015 collection at Telenor Fashion Pakistan Week 7 on Tuesday 31st March 2015 with ‘Electric Summer’.
Representing a mix of prints, embroideries and solids, Electric Summer 2015 celebrates summer with a splash of colour with a play on embroidered fabrics, fine cottons and printed chiffons. LALA’s prints have been interpreted across a range of silhouettes, from the longer more flowing aesthetic to short cropped jackets. The showcase also featured music by Shaur Azher.
Speaking about LALA’s participation at TFPW ‘15, CEO Pervez Lala said: “We have been showcasing our prints across Pakistan, India, the Middle East and Europe throughout 2014 and will continue to do so through 2015. We are dedicated to making our prints aspirational through our ramp shows and creating premium quality apparel with the high fashion aesthetic that goes with such shows, while making our brand more accessible through our massive retail network. This 2015, we celebrate our 65th year since our inception and it is a year in which we are looking even more to innovate, be it with our new platform, the Lala Signature Series where we are now collaborating with designer Sonya Battla, or our continued regional expansion, or our soon to be introduced social responsibility initiative, #LalalightsupLives.”
Indeed the Lala brand has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, Lala continues to provide quality material through custom prints throughout the year and has expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.