Generation collection @ PFDC Sunsilk Fashion Week 2015


The High Street Fashion segment on Day-2 of PFDC Sunsilk Fashion Week 2015 was opened by premier Pakistani high-street brand Generation. Generation’s PFDC Sunsilk Fashion Week collection titled ‘I See You’ drew inspiration from the animalistic dispositions that can be found within each of us – the thin, raw line that separates what is human and what is organic. In terms of fabric the collection featured raw finish cottons, denim and dobby juxtaposed with luxe silks, organzas and mesh. The collection’s colour palette consisted of subdued hues of ecru, indigo and coal breaking into an explosion of hues especially chartreuse, before finally falling back to whites. The collection channeled a relaxed silhouette, with emphasis on a greater freedom of movement and agility. The signature indigenousness that is a huge part of Generation’s identity had been given an urbane makeover, with traditional silhouettes such as shararas, kameez and vaaskats reimagined as modern pieces with an industrial feel. Also for this collection, the design team at Generation had used embellishments that explored the organic texturing found throughout nature, varying from the cracked surfaces of sedimentary rocks to the intricate detailing of exotic animal skins, recreating these in thread, mirror, mukesh, cutwork, applique and a variety of prints.



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