The glamorous Sunsilk Dream Makeover Lounge was the most happening spot, where celebrities, designers and socialites came together to experience #SunsilkDreams at the PFDC Sunsilk Fashion Week SS’15 in Lahore.
Sunsilk’s collaboration with PFDC is a step forward bringing contemporary fashion closer to the ‘Sunsilk Girl’, capturing the best hair trends on the runways,” said Madiha Saeed- Brand Manager Sunsilk Unilever Pakistan.
The Sunsilk Dream Makeover Lounge décor was inspired for four days by the design philosophy of four renowned fashion designers who will unveil their Limited Sunsilk Fashion Edition Bottles in the coming months. Guests at the lounge were encouraged to guess the designers on each day and tweet their answers with the #SunsilkFashionEdition
Celebrities, designers and fashionistas were seen at the Lounge recording their dreams and aspirations; if they weren’t who they are today, what would they be? These stories were captured as video testimonials and tweeted in real time on social media.
A scavenger hunt on Day 3 of the PSFW SS’15 was arranged exclusively for Media where Sunsilk bottles hidden in and around the lounge. Participants who found and shared the most bottles on their social media networks earned a chance to win an iPhone 6.
Sunsilk took this opportunity to help girls live their fashionable dreams at PSFW SS’15. The five lucky winners from thousands of entries from across the country were selected to live their dream. Their dreams included being Fashion Journalist, Event Manager, Stylist, Photographer and Fashion Designer. At PFDC Sunsilk Fashion Week they shadowed renowned experts in the field to experience the career of their choice first-hand.
Have a look on pictures;