Shaan-e-Pakistan is an initiative of designer Huma Nassr and is envisioned as a platform for Indian and Pakistani fashion talent to showcase their craft on a unified stage as a means to create further awareness of the fashion prowess of the Subcontinent and to strengthen the bond between the two countries. The three day indo-Pak cultural collaboration ‘Shaan-e-Pakistan’, is set to host Pakistani Designers/Brand and Indian Designers ensembles ranging from bridals, prêt, luxe- prêt to high-street and lawn in India. Detailed Event and Exhibition information pertaining to Shaan-e-Pakistan were shared during a press conference held for the platform at Pearl Continental Karachi.
The press conference was well-attended by esteemed members of the press, members of the fashion fraternity and media personalities including Nadia Hussain, Amjad Sabri, Akhtar Chanal, Jimmy Engineer, Chef Zakir and Chef Gulzar among others. During the press conference, acclaimed director Mahesh Bhatt and renowned actor Javed Sheikh showed their support for the platform through specially recorded video messages played on occasion. Another creative video segment demonstrated how the general public on both sides of the border truly felt about their neighbours and how they believed in cultural and social harmony between the two nations. Acclaimed musician Amjad Sabri also shared a few words about the cultural similarities of Pakistan & India and how beneficial it could be for both countries to set aside their differences and work together to promote trade, art and culture together on a unified platform such as Shaan-e-Pakistan. The event concluded with Huma Nassr, founder of Shaan-e-Pakistan, elaborating upon her vision for the platform and expounding on the structure and content of the 3 day event.
Pakistani designers participating at the platform include Ali Xeeshan, Asifa and Nabeel, Braahtii By Huma Nassr, House of Arsalan Iqbal, House of Umar Sayeed, HSY, Mona Imran, Nadia Hussain, Rana Noman, Rema Qureshi, Rungrez, Sahar Atif, Saira Shakira, Zainab Chottani. From the other side of the border, Indian designers Anju Modi, Arshi Jamal, Charu Parasher, Raakesh Agarwal, Leena Taneja &, Poonam Bhagat will be taking part in Shaan-e-Pakistan. The platform’s complete designer lineup will be announced on 18th August 2015 at the Indian Shaan-e-Pakistan Press conference in New Delhi.
Scheduled to be held from 10th September to 12th September 2015 Shaan-e-Pakistan will also feature an Exhibition that will showcase the handcraft and culture of the Subcontinent’s most renowned artisans.
The three day Fashion and Lifestyle event will commence on Thursday 10th September 2015 with a gala night ‘Ek Shaam Pakistan ke Naam’ where qawali legend Amjad Sabri, candidly known as one of the Roving Ambassadors for Pakistan, will take to the stage and enthrall audiences with his soulful baritone voice in a fusion of Indo-Pak cultural sangeet. The event will also entail food and flavours of India and Pakistan where celebrated Chef Gulzar Hussain from Pakistan and Osama Jalali from India will take guests’ palate through a Sub-continental cultural journey.
In continuation of their spirit of promoting brand accessibility, Shaan-e-Pakistan Day two will consist of dedicated stall spaces for participants to showcase their work. The exhibition itself is set to enhance brands’ accessibility through B2B interaction, business networking and through direct & personal interaction with guests at the exhibition area.
No fashion & lifestyle event is complete without a ramp showcase which will take place on Day 3 of Shaan-e-Pakistan, with select Pakistani and Indian designers exhibiting 12 outfits each. Attendees can expect high quality fashion in bridal wear, prêt, luxe-prêt, high-street and lawn.
SHAAN-E-PAKISTAN is currently being supported by Pakistan High Commission, New Delhi and Federation of Indian Export Organisations [FIEO] along with Co-hosts Sangeeta Das from Equations India. The events official media partners are HUM TV, digital partners Movieshoovy and PR is managed by Le Communiqué [India] & Lotus PR [Pakistan] with backstage managed by Production 021 and Choreography by Imran Kureishi.