Pepe Jeans London, the iconic brand loved by discerning fashion enthusiasts worldwide for its effortlessly cool approach to style launched its AW15 Pre-Collection with World Boxing Champion Amir Khan and his wife Faryal Makhdoom in Lahore through an exclusive Meet & Greet at the brands outlet located in Vogue Towers on Sunday 23rd August, 2015.
With the new collection, Pepe Jeans London is keeping the men in its life warm this season with a combination of sportswear, street-style, pop-art-inspired and easy, functional designs. Comfort, modernity and an eclectic mix of graphics are key in creating this season’s contemporary wardrobe. In womenswear wardrobe, Autumn/Winter 2015 is an eclectic and sophisticated season for the Pepe Jeans London. Traditional British inspirations take on a new turn to make for creative and assertive style. The evening was attended by select brand patrons, musicians and members from the press. The event was managed by the JBnJaws Productions with Public Relations by Amjad Bhatti.
While speaking on the occasion, champion boxer Amir Khan said: “I love the Pepe Jeans style, I love the fit and I love that one of the best British brands has opened its doors in Pakistan.”
Speaking on the arrival of Pepe Jeans latest collection, CEO Pepe Jeans Pakistan, Saad Javed Akram said: “It is an honour to have Amir Khan represent Pepe Jeans in Pakistan for the launch of our AW15 pre-collection. Everything blended so well, Britain’s champ for Britain’s favorite brand!”
Established amidst early 70’s fashion scene in London’s chic Portobello Road, Pepe Jeans originated from a tiny market stall and has since developed into one of the fastest growing jeans and casual wear labels in Europe. Today Pepe Jeans has its presence in more than eighty countries across the world, presenting an abundance of uniquely edgy and stylish clothes in a varied palette of colors and designs.