L’Oréal Paris, the world’s leading beauty brand, in celebration of the 30th year anniversary of their renowned makeup brand Color Riche, launched fifteen shades of lipstick in a three month campaign titled #ColorEverAfter. Inspired by classic fairytales, the L’Oréal Paris Color Riche campaign consisted of five princesses, with each highlighting a color family of reds, oranges, plums, pinks and nudes.
The L’Oréal Paris Color Riche classic red shades were represented by none other than Sabeeka Imam, who played the princess with skin as white as snow. The next two princesses Zara Peerzada and Sana Sarfaraz, took inspiration from a girl with her glass slipper and a beauty and her Riche; the looks were captured by shades of pinks and nudes. The final two looks revealed this month were those of L’Oréal Paris Spokesperson Mehreen Syed and Roma Sobers. Mehreen represented the dark plum shades and took on the role of the princess closest to home, with magic carpet rides and genie lamps. Lastly, Roma, the princess of the underwater embodied the family of orange lip shades.
Each look was customized by international makeup artist Saima Rashid Bargfrede, while the princesses were dressed by renowned designer Sania Maskatiya. The official shoot was captured by Alee Hassan and designed by creative director Hashim Choudhry in space provided by well-known furniture and interior brand Home Couture.
The campaign concludes this month being the first of its kind for its thematic content and the employment of the first time ever augmented reality ads in Pakistan.
The lipstick range is available at L’Oréal Paris retailers nationwide at PKR 1,800.