Sapphire Unstitched Cambric Collection 2015


Sapphire to launch Sapphire Unstitched Cambric Collection 2015 by Thursday 10th September 2015

[PR] With their recent limited collection ‘Freedom Collection’ off the racks, one of Pakistan’s leading retail brand Sapphire with the ingenious designer Khadijah Shah of Élan as its Creative Director are set to launch Sapphire Unstitched Cambric Collection on Thursday 10th September 2015.


Bringing their elegant, opulent and luxurious style to the table, Sapphire Unstitched Cambric Collection conveys a celebration of femininity this fall in its beautiful and delicately detailed cambric collection. The collection takes a joyful leap towards the coming season with elegant florals interlaced with luxurious accents of vintage lace and cross stitch embroidery, damask and ethnic designs with timeless European patterns laid out on a subtle yet enticing colour palette. Available in 15 designs consisting of two-colourways comprising of palatable pastels of powdery blues, mint and sea greens, pinks and purples adding further pizazz to this exquisite autumn cambric collection. The collection will be available in two piece suits encompassing; cambric with silk dupattas, cambric with chiffon dupattas and cambric with voile dupattas, Sapphire Unstitched Cambric Collection will have 8 embroidered 7 unembroidered designs.

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Khadijah Shah, the Creative Director of Sapphire, regarding the Unstitched Cambric Collection stated, “The unstitched cambric collection welcomes fall with graceful pastels, damask and ethnic patterns with lace and cross stitch embroidery that can be attired with one’s individual style and taste.”

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The director of Sapphire Group, Nabeel Abdullah said, “Sapphire has received insurmountable appreciation in the market and to say that I am delighted would be an understatement. Khadijah’s creativity and resourcefulness inspired the team to create a collection that encompasses true signature aesthetics on quality fabric.”


Sapphire, a collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts an assortment of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal collection ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewellery titled ‘Nigeen’.

Shoot Credits:

  • Brand: Sapphire
  • Collection: Cambric – unstitched
  • Photography: Nadir Firoz Khan
  • Make-up: Natalie Lorence
  • Hair: Tuktaa
  • Model: Amna Babar


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