Daraz.pk Launches Black Friday first time in Pakistan – THE BIGGEST SALE OF THE YEAR


[PRDaraz.pk is introducing the biggest sale of the year in Pakistan with discounts up to 70% and an additional up to 25% off from its partner Easypay


Wednesday, November 25, 2015. Leading e-commerce platform Daraz.pk announces the launch of Black Friday, the biggest sale event around the globe, on November 27 at www.daraz.pk/black-friday.


The Black Friday concept has been incredibly popular around the world with massive discounts and unbelievable deals, making it the shopping event of the year. And now, in partnership with Easypay, Ponds, PTCL, InnJoo & Mediatek, Daraz.pk is introducing the concept in Pakistan with discounts up to 70% across categories for the fastest fingers. This is the first time Pakistani shoppers will enjoy a sale of such a scale – it will be a 24-hour marathon of incredible deals and crazy discounts on original and genuine products giving shoppers the best experience they can imagine.


“As Pakistan’s largest e-commerce platform, Daraz.pk is uniquely positioned to bring Black Friday to Pakistan with the best possible shopping experience for our customers. Black Friday is the biggest shopping day around the world, and it is our responsibility that the event in Pakistan lives up to its legacy. We have moved mountains over the last three months to set the bar high for years to come, and to make sure we deliver an unparalleled experience to delight our customers”, said Bjarke Mikkelsen, Co-CEO Daraz.pk.


The e-commerce giant plans on revealing all the deals on the big day itself, however, to create buzz and have customers at the edge of their seats starting midnight, Daraz.pk has leaked some hero deals, giving customers a sneak peek into the ultimate shopping bonanza. From category discounts as high as 63% on smartphones, 50% on computing and 70% on fashion and accessories, customers should be all set for a shopping frenzy. Can you imagine getting a brand new iPhone S6 at Rs. 62,279 anywhere else?


Daraz.pk is offering cash on delivery as well as the Easypay payment option, with which customers can avail up to 25% additional discount. The process of paying via Easypay is very simple. Once you’ve placed your order, select to pay with Easypay and then complete the payment using i) your Visa or Master card through the Easypay online portal, or ii) by making the payment at the nearest Easypaisa retail outlets, or iii) by using your Telenor/Easypaisa mobile account.


With the Easypay payment option, customers will enjoy discounts up to 25% off on their favourite brands and products – in addition to the up to 70% off Black Friday deals. For a total order value below PKR 15,000, customers will get 20% additional discount on their purchase, and for a total order value above PKR 15,000, customers will get 10% additional discount (subject to a maximum discount of Rs 10,000 per item).


For Daraz.pk top-selling smartphones, InnJoo and Infinix customers will enjoy an exceptional 25% discount on any model purchased through Easypay. This is particularly exciting as InnJoo will be launching three news phones Halo, Max 2 and Fire Plus on Daraz.pk during Black Friday, and Infinix will be launching Hot 2 (1 GB) and offering a plethora of other exciting deals and freebies.


Speaking on this occasion, Omar Moeen Malik, Head of Strategy and Payments at Easypaisa said, “We are extremely happy to partner up with the leading e-commerce player in Pakistan and to provide them with Pakistan’s first comprehensive online payment solution. We are confident that customers at Daraz.pk will find Easypay payments to be convenient and secure and that they will prefer to use Easypay in the future as well.”


E-commerce is growing fast in Pakistan and Daraz Black Friday will be nothing short of a game-changer for the e-commerce landscape. The event will be an enthralling experience for all bargain hunters out there. Be it on desktop or mobile app, the fastest fingers will avail discounts up to 70% off on their favourite brands and products during the 24-hour shopping marathon.


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