Textile design graduate and an artist by profession with formal training in pattern cutting Mariyam D Rizwan launched her first outlet in Karachi on the 3rd of December. The store is located at D-94, Block 4 Clifton Karachi which will bring the vision of the designer to life.
Having a background in art and fashion and working with prestigious brands like Alexander Mcqueen, Ted Baker and H&M designer Mariyam D Rizwan will cater to the needs of the modern Pakistani woman who is beautiful and confident. The designer wants to reimagine her concept of beauty through her experiences of travelling and getting inspired by the architecture, traditions and cultures of various places. The outlet will feature prêt and luxury prêt pieces in a number of designs incorporating variance of colors, contemporary patterns, and accessories that are carefully thought out adding to every outfit. For the prêt line prices will range from 2500 to 3800 and luxury prêt range will be starting from 15,000.The designer aims to keep the element of individuality in her designs which will be reflected through the finest techniques and her signature style. Mariyam D Rizwan is keen on using 100% pure fabrics for her label. The outlet will feature gowns, coats, jackets with daily wear kutras based in bright and a blend of beautiful pastel colours.
Speaking about the opening of the Karachi store, Mariyam D Rizwan said, “I am excited to bring my love of luxury, fashion and years of my formal training in the form of my first store launch. For me every independent Pakistani woman should look elegant and beautiful. I am excited to launch in a city like Karachi which has so much diversity and that is how I envision my brand.”
Mariyam D Rizwan is a professional artist having a bachelor’s degree in Textile Design from Chelsea College of Art & Design London. She did her post grad course from Central Saint Martins London and studied pattern making from Institute Français de la Mode PARIS. Her portfolio also includes a vast experience of being associated with the world’s leading fashion houses. She interned with Alexander McQueen London and worked with Ted Baker Design team for a year. In addition to that Mariyam also designed for the H&M 2013 Spring Collection.