Karachi: January 12TH 2016: The exciting new clothing brand Kulash was launched in the QnH store in Dolmen Mall Clifton. The brand Kulash features superior quality, runway-inspired fashion that will cater to all avenues of our daily routine, it be your exercise wear, lounging wear, chic casuals and party wear along with accessories to go with each look.
The launch featured a small fashion runway presentation in which models strutted the catwalk showcasing clothes by Kulash.The hair and make-up for the models was done by talented make-up artist Huma Tahir. The PR and media management was handled by Take-II.
Kulash is introduced by QNH designed to align with tastes of Young urban women and to suit every style with a mix of playful key trends and everyday pieces—from flirty boho and sporty cool to pretty sweet and elegant eveningwear. The philosophy of the brand Kulash is to introduce the international fashion trends and bringing them to our local consumer instantly with affordable prices.
QNH the brand was started in 2000, as a brainchild of late Aamir Halai and his wife Kulsum Halai promising to provide style and quality to children wear in Karachi. Over the last 15 years, it kept on evolving towards further excellence. After the continuous success of all the outlets and insistence from the brand’s patrons Kulash was launched to cater to demands of young fashionable women offering them clothes that they can wear throughout the day and for all aspects of lifestyle.
Speaking about Kulash’s launch, Kulsum Halai the co-founder of the brand commented that: ”Our design team realizes that Pakistani women are changing, the way they dress, use social media for checking trends and more importantly the way they shop is also changing. We always deliver quality products to our customers through QNH and this time we have taken one more step and added uniqueness in the products,designs,patterns and affordability. With Kulash, we are trying to address the fashion needs of our confident, talented, multi tasking young ladies of today”.
The launch event was a roaring success and attracted a large crowd of people, distinguished members of press, bloggers, models and popular celebrities.