[PR] Karachi 29th January: Caterpillar Lifestyle showcased its new Spring/Summer 2016 footwear and apparel collection with a star-studded fashion presentation at Dolmen Mall Clifton.
Caterpillar’s new Spring/Summer 2016 footwear and apparel collection is inspired by the brand’s heritage of hard work and urban utility. The collection fuses the brand’s rugged sensibility with modern silhouettes and durable styling. With the increasing variety of lifestyle choices. This season’s collection is modern with trendy details, seasonally appropriate colours and brand’s signature durable materials. Inspired by the long-standing heritage and relentless determination of Caterpillar, the Lifestyle Collection is a must-have for casual and active urban dwellers alike.
Caterpillar focuses on the toughness, durability and manoeuvrability found in all CAT heavy machinery, a staple of the industrial work force. Caterpillar comes from a world of industry and action. Caterpillar makes the machines that move the earth.
CAT Lifestyle was forged by work and now has evolved to the street, calling to the bold, the creative and the story makers. CAT Lifestyle has become an icon for those individuals who tread a different path – generation makers, who create their own stories –risk takers, big thinkers, and who break new ground – earthmovers. Yet the foundation remains timeless and true to itself never waning in its originality, allowing the next generation to make their own story.
CAT Footwear is an authentic heritage brand inspired by hard work and driven by real-life challenges. What originally began as a small collection of work boots has grown into a lifestyle brand from work boots to casual and fashion footwear sold in nearly 150 countries worldwide. Whether the most intense job, extreme climate or demanding task at hand, CAT footwear offers function, performance and durability when you need it most.
CAT Apparel values genuine clothing designed for exceptional function, performance, versatility and comfort –the things that make a real difference at the end of a tough day. It’s meant to work, relax and play in.
These Cat collections equip you for life – to conquer your fears, achieve your goals and aspire for more. it is… equipment for life™.
Speaking about the brand’s new collection launch Mr. Faisal Shakeel (Director – CAT Lifestyle) commented that “We’re delighted to have an overwhelming response to our new collection which reflects durability and performance. CAT maintains its persona of being tough and sturdy in constitution – an icon that makes your alpha male personality stand out of the crowd.”
The fashion presentation featured a theatrics environment meticulously setup by Production 021, the models presented the key looks from the collection and were styled by the fashion stylist Ehtisham Ansari, make-up and hair for models was done by Nabila and N-Gents. The PR, media and show direction for the event was handled by Take-II PR.
The event was a tremendous success and was attended by esteemed members of the press, sports stars, glamorous actors, actresses, fashion bloggers, and socialites. All of them greatly appreciated the range of products being presented and the innovative fashion showcase the brand held for their new range.