[PR] Karachi, February 4, 2016: Pakistan’s top fashion retail brand J. launched their new collection Har Rang Apna here in the metropolitan in an extravagant event held at the city’s biggest shopping mall, Dolmen Mall Clifton. Known for their traditional craftsmanship, J. did not disappoint with its newest collection. Har Rang Apna is a perfect blend of traditional and contemporary design philosophy and was received with huge applause and appreciation by the attendees. The launch event also marked the opening of J. outlet at Dolmen Mall Clifton.

Har Rang Apna is inspired by truck art and boasts a range of outfits, including beautiful kurtis, exquisite jacquard, lawn triads, and more. The collection is a dazzling palette, with every colour of the rainbow represented. The sophisticated cuts and stylish embellishments lend certain elegance to the whole volume.

Speaking about the collection, Ali Mufti (Head of Sales & Marketing J.) said, “Truck art represents our country’s shades; we own the colours of Pakistan and are showcasing the best of our hues. Every province has its own flavour but a common thread of colour and surrealism defines the art that roams the roads. It is truly a canvas painted with all the colours of Pakistan.”

In attendance were some prominent personalities from the fashion and entertainment industry, including Shamoon Abbasi, Nadia Hussain, Javeria Saud, Abbas Jaffri, Junaid Khan, Gia Ali, Omar Shahzad, Kiran Khan, Rubab, Saadia Imam, Aliya Imam, and Deputy Speaker Sindh Assembly Dr Shehla Raza along with MNA Shahida Rahmani. Har Rang Apna, J. Vol 1 is available at all J. outlets nationwide.

Since its inception in 2002, J. has always strived to stay ahead of the game. Today, it is one of the largest clothing brands in Pakistan and beyond. Beginning as a line of menswear, the brand has since expanded into all things fashion, with a vast collection of clothing for women, as well as accessories, fragrances and more.


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