[Karachi: 15th February 2016″PR”]: A powerhouse in the retail industry, Pakistan’s leading textile brand LALA unveiled its first flagship retail store in Karachi located at Ocean Mall 3rd Floor, [Clifton] on the 14th of February 2016, celebrating their 66th year in the industry. The Fastest Emerging Ethnic Brand in Regional Markets, as awarded by the Rawalpindi Chamber of Commerce & Industry in October 2015, this launch marks the first dedicated flagship retail space for the brand, which is currently available nationwide across Pakistan as well as in India, UK, Middle East and Bangladesh via fabric retail stores and through their e-store, www.lala.com.pk.
The launch event was well attended by fashion industry stalwarts, celebrities and media personalities alike including: fashion designers Wardha Saleem, Huma Adnan, Adnan Pardesy, Mohsin Sayeed of Pink Tree; Model Anam Tanveer, Saima Azhar, Misbah Mumtaz and Mishal Shah and Photographer Tapu Javeri to name a few. Film personalities Mohib Mirza and Sanam Saeed of #Bachaana were also present at the launch event – LALA is the Official Wardrobe Partner [Female] for #Bachaana. The event was managed by Take II with Public Relations by Lotus PR.
The new store hosts a diverse range of products for all seasons and fashion needs including over ten seasonal collections comprising of unstitched printed fabric for both day wear, evening wear, roll fabric, a special signature series range and its debut LALA Pret with a price point starting from PKR 1,590.
On LALA’s milestone launch, CEO Pervez Lala said: “It’s an exciting new chapter for us at LALA. Since our inception, we have always strived to provide the most innovative, yet regionally relevant, products for our consumers. We are extremely proud of the fact that LALA is leading the market of ethnic wear not only in Pakistan but across South Asia with a vision to expand beyond. We understand the modern empowered woman is constantly evolving with her style and aesthetic, and with retail accessibility as our number 1 priority, the idea is to combine our manufacturing strength, retail expertise and design aesthetics with this store launch and we hope to set a new standard in Pakistan’s textile retail industry.”
LALA is best known for its seasoned experience in manufacturing, producing and retailing quality textile with a commitment to principled trade. Indeed it was with the inception of the quintessential LALA retail label in 1972 that the trading house first started consumer retail. LALA currently encompasses a series of diverse retail brands providing accessible summer; midsummer and winter fabric ranges throughout the year within Pakistan, India, Bangladesh, the Middle East and the UK.
The brand regularly participates at prestigious fashion and retail platforms across the world such as PFDC Sunsilk Fashion Week [PSFW] and Fashion Pakistan Week [FPW] in Pakistan as well as at exhibitions and shows across Europe, India and the Middle East. LALA is also a patron and co-sponsor of Pakistan Fashion Week Dubai. LALA also maintains a dominant and independent brand presence in India through shows, marketing and retail – a status unique to LALA as a Pakistani brand. Further, the company pioneered a first of its kind collaborative platform in Pakistan, the LALA Signature Series, established in the spirit of channelling the international trend of cross-brand synergies.
A socially conscious and responsible brand, LALA currently sponsors vocational training programmers across the Sub-Continent under their #LALALightsUpLives project.
LALA is currently available nationwide across Pakistan as well as in India, UK, Middle East and Bangladesh.
LALA’s Flagship Retail Store address: Outlet#300, 3rd Floor, Ocean Mall, Clifton, Karachi.