HSY collection at PFDC Sunsilk Fashion Week 2016


Day-3’s finale was presented by Pakistan’s premier designer label, HSY. The brand showcased its S/S Luxury Prét Collection “Be Yourself” which embraces the spirit of individuality. This same ethos manifests itself in the collection, with work inspired from different regions of the world, to create individual statement pieces as a collection of separates which reflect ones’ individuality instead of simply following trends.  Based in utilitarian and luxe fabrics alike including mercerized cottons, chiffons, organza and silks, the collection presented a range of menswear and womenswear across a range of silhouettes including cropped jackets, safari suits, along with tunics, trousers which are boot cut or with larger volumes for breathability. Shalwars like the patiala/the 80s balloon shalwar were redone to make it look more contemporary along with presenting interesting detailing such as a distinctive dropped armhole sleeve. From the Ikats of Indonesia to Latin American florals based in sunny yellows and vibrant pinks to hues of indigo and peacock blues, the collection was cheerful with unexpected colour combinations and is a homage to travel, luxury, and the freedom of expression. Film personality and brand spokesperson for HSY, Bilal Ashraf walked the ramp as the brand’s celebrity showstopper.



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