Sunsilk has pioneered the use of digital innovation in order to provide front row experience of the PFDC Sunsilk Fashion Week to its consumers sitting at home. Sunsilk this year at Sunsilk PFDC 2016 created a 360 degree video for the launch event. This innovative technology gives it viewers a unique immersive and realistic experience like never experienced before. A 360 video helps showcase the dynamic 360 surroundings of a scene, viewers can rotate a 360 video’s perspective to watch it from different angles. This breathes life into the experience, as the viewer can now experience the surroundings of PFDC Sunsilk Fashion Week enabling them to experience all the highs of the Fashion week by being ‘present’ at the most celebrated fashion event of Pakistan. The technology enables to stimulate the viewer experience as if the viewer is only a few steps away from the most illustrious celebrities, fashion designers and stylists of the Pakistani Fashion industry.
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