Dengue, over the years, has become a commonly occurring disease in Pakistan. With its increasing reach in Pakistan, dengue as affected over 60,000 people in Pakistan during the course of 5 years.
To combat this deadly disease, the Local Government & Community Development Department (LG&CDD), Health Department Punjab collaborated with Mortein (Reckitt Benckiser Pakistan) and Plan International and launched a campaign to make a #DengueSePaak Pakistan!
#DengueSePaak Pakistan was launched to spread awareness about Dengue in Pakistan. They say awareness is the first step towards bringing change. Mortein, this time around took up a social cause and used digital media to spread awareness and educate the audience about this disease.
Watch the campaign video here:
It’s great to see brands taking up social causes and working towards the betterment of Pakistan. Hats off to Mortein Pakistan for such a brilliant initiative!