Physiogel launched the iconic brand in Pakistan this week, where guests were introduced to the science they need for the skin they want. The event that occurred on the 22nd of November at Alliance Francaise, had a panel of experts namely; Dr. Rene Rust, Dr. Seema Hirji, leading celebrity Aisha Khan and beauty expert Saeeda Mandviwalla. The star studded event was attended by Zhalay Sarhadi, Zoe Viccaji, Rachel Viccaji, Sara Haider, Alishba Yousuf, Sonya Hussyn and the host of the evening Hira Hussain.
Senior Director Expert Science of GSK Consumer’s Global Skin Health Category, Dr. Rene Rust, started the event by talking about the unique science that goes into creating Physiogel and explained what makes the product so distinctive compared to other brands. He explained that Physiogel with its scientifically proven BioMimic TechnologyTM, works with the skin, to repair the moisture barrier, for stronger, healthier skin that is less dry and sensitive. It contains pure and gentle ingredients – no fragrances, no preservatives and no colorants.
Mr. Sohail Matin CEO GSK Consumer Healthcare Pakistan addressing the attendees said, “This new campaign launch is especially important because our goal is to spread awareness among all of the people who have been suffering with dry and sensitive skin. Our products are scientifically proven to provide solutions for the most dry & sensitive skin.”
Physiogel, the world’s first and only dry and sensitive skincare line, is now in Pakistan to offer the skin Pakistani woman would like to have. A range of environmental, internal or chemical causes, such as pollution, stress, harsh cosmetics or soaps, can trigger skin sensitivity which affects 1 in 2 women* of our country.
The second of the four attending panelists, a renowned celebrity, Aisha Khan talked about her own experiences in dealing with dry and sensitive skin. “I had really dry, irritated and sensitive skin especially in this season. I’ve tried a lot of products for dryness and because my skin is so sensitive, products used would lead to itchiness and redness. It was really frustrating to not feel comfortable in my own skin.” She revealed that she has been using PPhysiogel since many years after being suggested by a dermatologist. It meets her demands of providing the necessary hydration to her skin without causing any irritation. She carries it around with her whether she is on a shoot or travelling so that she can feel free in her own skin.
Dr. Seema Hirji, an expert dermatologist, directed the audience next. She took her experience of having practiced in Pakistan over the last 20 years and talked about how Pakistan’s environment causes skin damage which needs to be taken care of properly.
She stated, “Many times, because patients don’t know how to take care of their skin, they ignore the issue till it becomes a severe case like eczema or atopic dermatitis. Also hydration of the skin becomes important for appearance of the skin as dry skin is the starting sign for your skin’s aging process.”
Beauty expert, Saeeda Mandviwalla, has always recommended her clients to achieve the healthy glowing skin look they want, which is achieved through hydration through drinking water and of course moisturizing regularly. She added that, “Since Physiogel is a daily use product which is safe even for sensitive skin, it is ideal to use.”
Saeeda also followed her speech with a short demo while emphasizing the use of Physiogel so that users can get a healthy, moisturized look, even during this dry weather.
The night came to an end with a power packed performance by upcoming star, Rachel Viccaji. After the performance, the host announced the opening of the Skin Bar where the attendees were given firsthand experience of the product and given guidelines on how to pamper their skin.