Humayun Alamgir Collection Ayaash at Fashion Pakistan Week Spring Summer 2017


Some say men who wear costumes in the night are vigilantes, we call them #Ayaash! From your regular guy next door to the flamboyant Mr. Bad Boy, we provide the transition. This collection portrays the story of a royally spoilt brat who knows no mercy when it comes to style. He will treat every dinner as a paparazzi event, every night out with friends as a bachelor party & every family gathering as a wedding; this man may not be getting the popular vote, but he surely will trump all regulars. We promise you would want to have some #Ayaash for yourself too & don’t worry we won’t judge you.


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