There’s no doubt that the Lux Style Awards have been nurturing Pakistani excellence in fashion, films, music, and drama from the past 18 years. Over these two decades, the Lux Style Awards nominations have been decided by an unbiased, independent and transparent jury of industry peers and critics.
Neither the Lux Style Awards nor Unilever Pakistan has ever intruded into the independence of the Jury’s decision. The LSA’s Jury takes pride in this legacy of merit and authenticity, which have stood the test of time.
In 2019, the Lux Style Awards have been surrounded by dialog around nominees involved in a matter of alleged sexual harassment. The LSA Film jury joins the Lux Brand and Unilever Pakistan in condemning all acts of intolerance, discrimination or harassment.
Read about the thoughts of different nominees:
However, it is also important to emphasize that the decisions of the Film Jury were based on an assessment of the merits of the cinematic work. We do not consider any other extraneous issues related to the personal characters or actions of people associated with that work.
The Film Jury of the Lux Style Awards appreciate the sensitivity of the subject
and recognizes the intensity of public sentiment. Nevertheless, it is also important to respect that the case is being decided by Pakistan’s judicial system.
Also read, how LSA aimed to spread positivity:
We have complete faith in the law of the land and believe that justice will prevail.
The Film Jury
Lux Style Awards 2019