In an historic development for films in Pakistan, Parwaz Hai Junoon produced by Momina Duraid under the banner of Momina and Duraid Films and distributed by HUM Films, signed the contract to release the film across China this year. The contract was signed between producer Momina Duraid and Mr Wang Ye of Fire International Media. The signing was part of Pakistan China Trade and Investment Forum – part of the Belt and Road Forum which is being held in Beijing. Present on the occasion were Mr Razzaq Dawood, advisor to Prime Minister Imran Khan and Mr Duraid Qureshi, CEO HUM Network Limited.
Speaking on the occasion Momina Duraid said, “It’s a very special day for the Pakistani film industry to announce the commercial release of Parwaaz Hai Junoon across China. We are very proud that our film has become a stepping stone in opening the Chinese market for Pakistani films in over 30 years. We are hopeful that our film will do well on the box office here and will pave way for the entire film industry.”
“We are very glad to partner with HUM Network and HUM Films to release ‘Parwaaz Hai Junoon’ in China, which will be the first Pakistani film in over 30 years to release here on a commercial scale. It was a pleasure meeting Ms Momina Duraid and we are looking forward to maintaining a long and mutually beneficial business relationship with her,” said Mr Wang Ye of Fire International Media.
Parwaaz Hai Junoon was the first Pakistani film that was released commercially in the Kingdom of Saudia Arabia and has become the first Pakistani film after more than three decades to be commercially released across mainland China. Momina Duraid’s second film comes on the tail of Bin Roye which opened up markets for Pakistani films in the Middle East, UK, USA and Australia and became the highest international box office grosser.