Image celebrates the launch of its new flagship store and its new luxury collection PRINTKARI


Image is one of the few clothing brands that outdoes itself with each new collection in terms of impeccable designs, high-quality fabrics and fine tailoring.

The year 2022 is a particularly special year for the brand, as they launched their new flagship store at Nishat Emporium Mall
in Lahore, last month.

The launch was a huge success that was attended by popular actress Sarah Khan as the woman of the hour.

Sarah Khan, who is currently riding high on the success of the sitcom Hum Tum, drew in large crowds of people at the launch, resulting in an amazing response by the public. Her presence at the store led to an air of excitement and enthusiasm all around, as people flocked to the Image outlet to meet her and browse through the clothes, revelling at the exquisite collections that were on display.

Even the other shoppers at the mall turned up to catch a glimpse of Sarah which led to amazing footfall. It would be fair to say that Image store was the most happening place to be at on the day of the launch.

It so happens that the new store launch coincided with the unveiling of Image’s luxury summer collection SUMMER PRINTKARI® ‘22.

A term coined and copyrighted by the
brand, Printkari® features chikankari and schiffli embroidery inspired by modern motifs on printed cotton-lawn fabric and has been long awaited by fans of the brand since it was announced. SUMMER PRINTKARI®‘22 is the second drop of the limited summer collection this year.

The collection takes its inspiration from vintage floral gardens and William Morris’s love for the natural world. It boasts of twenty, three-piece outfits designed with light and breezy cotton fabric with printed chiffon dupattas, making it your best friend this summer season.

SUMMER PRINTKARI® ’22 has a colour palette that includes lilacs, greens, purples as well as bold blues, and crimson reds.
Prices range from Rs. 7,990 to Rs. 10,990 and are available in unstitched versions.

So, what are you waiting for? Head to Image stores or shop online, and welcome the summers with style.


Please enter your comment!
Please enter your name here