Arooj Ahmed Collection at PFDC Sunsilk Fashion Week April 2014


Following BeechTree was designer Arooj Ahmed who presented a high street collection titled ‘Retro Military’. For this collection, Arooj was inspired from the burgeoning trend of androgyny, amalgamating the traditionally masculine military look with the feminine chic look of the retro era. Staying true to both retro and military styles, Arooj had used super stretch fabric with micro sand finishing for its subtle luster, sheen, hand feel and had also used chiffon, silks and stretch metallic to depict the feminine and chic look of retro era. The designer had also employed different surface making techniques such as digital printing, flock printing, high density rubber printing and foil printing along with various types of embroidery. The colour palette for the collection featured earthy tones including various tones of military green, beige and browns along with vibrant colors of retro era such as red, yellow, toxic green, blue and pink to accentuate the look of the collection and also made use of metallic colours to bring out the lively retro dynamic in the garments. The collection played with basic silhouettes by their cut lines to create more altered and inimitable ensembles.


Check out the collection



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