Pakistan’s leading Brand Hilal recently launched premium body spray brand “BOLD”. It was launched in the category of “gas-free body spray”. Deodorant category comprise of sticks, solid deodorants and roll on. Their target audience are young men. To maintain a certain standard in this growing market, they have made their deodorants different from other aerosol deodorants by keeping higher liquid to air content ratio. BOLD has at least 3 times more liquid content compared to traditional gas body spray and hence a bottle of BOLD lasts much longer. Therefore it is knowns as Pakistan’s first gas free body spray.
BOLD’s unique gas free formulation makes it a dual purpose product, as it can be applied on both body and clothes. This also eliminates wastage on application. BOLD uses finest European fragrances from the top fragrance suppliers, and the scents are handpicked through rigorous consumer and professional research
In spite of their six variants (active, classic, energy, fresh, noir and spice) on 6th September BOLD has launched their limited edition variant in the quintessence of Defense Day, known as “smell of freedom”. They believe that their limited edition reverberates with the spirit of Pakistani. Hilal has taken this step to support their country through their deodorant brand, it’s a must try limited edition. Go and grab your bottle of freedom.
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