Gul Ahmed to present “Ethnic meets Contemporary” at PFDC Sunsilk Fashion Week 2014


After the recent launch of its Summer 2014 collection with over 350 designs, Gul Ahmed, Pakistan’s leading textile group, is set to exhibit the brand’s “Ethnic meets Contemporary” collection at the 7th PFDC Sunsilk Fashion Week [PSFW] 2014 on 12th April 2014 as part of the PSFW’s High Street Fashion platform.

“Ethnic meets Contemporary” takes its inspiration from traditional folklore wrapped in high street vogue. The collection is all about the fresh, happening and vibrant looks of summer, with a lot of play with fabric, layering and a fresh take on transparency. Based in a colour palette of vibrant hues, the brand’s showcase will prominently feature cropped pants among other trendy separates. Expect dynamic prints with intricate embroidery coming together to create a fusion of the past with the present for sophisticated yet comfortable apparel.

Speaking about the brand’s participation at PFDC Sunsilk Fashion Week 2014, Director Marketing Gul Ahmed Shehnaz Basit said, “For our PFDC Sunsilk Fashion Week showcase we endeavour to promote heritage by merging tradition with fresh and contemporary silhouettes in a fresh colour palette. Our participation at the fashion platform is part of our long term strategy to further explore the niche market for luxury fashion goods. Going forward we plan to innovate further in our design department to provide our loyal patrons more pioneering and value added products in the future.”

Gul Ahmed is playing a vital role not only as a composite textile concern, but with its dominant presence in the retail market, as manifest in its flagship store – IDEAS by Gul Ahmed. Gul Ahmed now has an extensive chain of more than 40 IDEAS retail stores across the country and offers a diverse range of products including home textiles and furnishings for the bedroom, kitchen and bathroom, as well as men’s and women’s apparel. The brand also provides in-house monogramming, embroidery and tailor-made services from home accessories to fashion clothing. More than 50 years since its inception, the name Gul Ahmed is globally synonymous with quality, innovation & reliability.


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