HSY to showcase a Bridal Couture Collection titled “Divine.Decadence” at PFDC L’Oréal Paris Bridal Week


Following the launch of the brand’s affordable Eid collection and designer HSY’s TV hosting debut with Tonite with HSY, acclaimed couturier HSY is set to open PFDC L’Oréal Paris Bridal Week 2014 with his new luxury bridal couture collection titled “Divine.Decadence”.

The inspiration for the collection stems from the designer’s travels and from his reflections of his 20 years in the industry. As its name reflects, “Divine.Decadence” is a manifestation of HSY’s vision regarding contradictions in our society. Hence, the collection endeavors to fuse two sources of inspiration, conflicts and challenges, within the designer’s own journey and his own vision of these contradictions particularly with respect to women and the way they are viewed in our society.

The collection will consist of two distinct parts; “Divine.Decadence”, each represented by a contrasting color theme within the same collection. “The Divine” aspect of the collection will be manifested through shades of nature and will predominately feature aqueous shades. “The Decadence” facet of the collection is based in darker color palettes; including reds, golds and blacks. The collection will have both men’s wear and women’s wear pieces showcasing a wide spectrum of pieces including suits, jumpsuits, tunics and gowns. The Divine pieces are based in hand embroidered silks and jacquards embellished with silver crystals. The Decadence pieces will predominantly feature western stylized bridal wear including gowns and other separates.

Tonite with HSY 1

Speaking about the collection, designer HSY said, “I believe that couture is more than just bridals but is about freedom and constraints. It is about the independent woman of today who wants to look unapologetically glamorous and wants options – which is why this will also be the first couture collection in which you will have the option of buying separates as well – to mix and match and pair up to get completely different looks.”

“Divine.Decadence” will be available for custom order following the brand’s showcase at HSY’s Lahore retail stores.


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