Fashion Pakistan, the leading platform for Pakistani fashion designers, is pleased to announce its partnership with Maybelline New York, the world’s leading make-up brand, as the title sponsor of its upcoming Millennial Fashion show. The event is scheduled for 22nd November and will officially be titled “MAYBELLINE NEW YORK MILLENNIAL FASHION” (#MNMF14).
The Maybelline New York Millennial Fashion Showcase is a stepping stone for future entrepreneurs from the Pakistani fashion industry, providing them solid experience and mentoring in their field, and a chance for their work and talent to be recognised. The aim is to provide this young talent the necessary guidance and a focused platform to showcase their talent and launch a successful career. MNMF14 will include a new generation of styling teams, new models, and new choreographers, presenting everyone involved in the fashion market an equal opportunity to shine.
MNMF14 is the first event of its kind, providing premium exposure to up and coming fashion designers in the industry. MNMF14 will be launching five young fashion entrepreneurs: Sameer Sain, NitashaYaqub, Madiha Raza, Abel Emanuel, and Aalish. One winner designer will be selected from amongst the five via on-ground voting and given a free slot at the Fashion Pakistan Week Spring/Summer 2015 by the Fashion Pakistan council. No fees will be charged to new designers showcasing their designs at MNMF, and the selection is purely based on their quality of work.
Commenting on the event and partnership with Maybelline New York, CEO Fashion Pakistan Wardha Saleem said, “Millennials are set to be the major workforce to reckon in with in the near future. We wanted to be the first to create a separate platform solely dedicated to this next generation of fashion entrepreneurs. We at Fashion Pakistan are especially excited to be partnering with Maybelline New York, a brand that represents premium fashion across the globe. We’re confident that together we will make MNMF a truly successful endeavour.”
Musharaf Hai, Managing Director L’Oréal Pakistan, added, “We’re delighted to be collaborating again with Fashion Pakistan on the Maybelline New York Millennial Fashion show. This is a novel opportunity to sponsor and motivate new talent. Our blockbuster brand Maybelline New York embodies the essence
of cutting-edge trends in make-up, and as we say, there is no fashion without make-up. Please join us in celebrating the power of expression, beauty, and the unexpected at the Maybelline Millennial Fashion show.”
Backstage and event management of Maybelline New York Millennial Fashion will be done by Production 021, while the official event partner is the HUM TV network. The official photographer is the wonderful Tapu Javeri, and makeup and styling will be done by Maybelline Make-up Expert Raana Khan. Super model Fayezah Asad Ansari will be making her debut as a choreographer through this platform.