Naushad Imadad’s Eminence III is a prequel of eminence IV showcased in the previous edition of QHBCW. This year, the brand introduces “Holland and Sherry Savile Row, London” fabrics franchise for the first time in Pakistan, who have existed for over 180 years along with Eminence III presenting the finest garment on the catwalk from a wide range of fabric lines. Eminence III is designed for the modern man, looking for a contemporary wear that stands out from the rest on his big day. Be it ethnic wear or tailored suits, Naushad Imdad will spell bound the audience with electric colours, handmade embroidered sherwanis and new designs.