Swarovski Consumer Goods Business enters the market in Pakistan


Swarovski, the world-wide leading manufacturer of cut crystal, has recently established a new distribution partnership with Nishat Linen for its Consumer Goods Business in Pakistan, Lahore. Swarovski launched in Lahore, Pakistan through an exclusive launch held at the Rajbah Farmhouse in Raiwind, Lahore.

Hosted by Anoushey Ashraf, The event was opened with speeches from Umer Mansha, CEO Nishat Mills Ltd., Honouree Consulate General of Austria, Sarmad Amin, followed by a Swarovski Jewellery and Accessories showcase. The event concluded with a display of fireworks and sky lanterns followed by dinner. Makeup and Styling for the Swarovski showcase was done by the creative team at Nabila – NPRO, show choreography by designer Fahad Hussayn, Event Management by J&S and Public Relations by Lotus PR.

The exclusive launch was well attended by a rich diversity of guests including businessman and entrepreneur Mian Muhammad Mansha and CEO Nishat Linen Naz Mansha, Consulate General of Austria Sarmad Amin,  musician Tahira Syed, media personalities and publishers Amber Saigol, Aamna Taseer, Jugnu Mohsin, Ayesha Tammy Haq and Anoushey Ashraf, stylist Nabila, Models Iffat Omar, Mehreen Syed, Cybil Chowdhry, Amna Babar, Nooray Bhatti, Rubya Chaudhry, Nadia Ali, Fatima Kasuri, Neha, Maha, Rachel and Hira Tareen, Anam Malik, Aimal Khan, Muhammad, Architect Isbah Hassan, fashion designers Maheen Khan, Adnan Pardesy, Maheen Kardar Ali, Fahad Hussayn, Mini Bindra, Ali Xeeshan, Nasreen Shaikh and Sara Shahid as well as a diversity of social personalities and esteemed members of the press.

Indeed Swarovski mixes light, sparkle, and glamour to create its signature style that is instantly covetable. A brand synonymous with modernity, Swarovski caters for today’s multifaceted woman who always wants to look her best at any given moment. The Fall/Winter 2014/15 collection consisted of Crystal Dust Bracelet, Blossom Bangle, Backlight and Buzz Necklace, phone covers as well as accessories for men.

To launch the distribution of its consumer goods in Pakistan, Swarovski has partnered with leading textile concern Nishat Linen and will open the first of its 5 shop-in-shops later in 2014 followed by a very first solo standalone outlet in 2015.

“Swarovski believes in the potential of the Pakistani market and plans to expand its distribution network in the next 3 – 5 years,” says Frederic Berning, Managing Director Middle East for Swarovski’s Consumer Goods Business. “We are especially excited about the opening of our first mono boutique in Pakistan in 2015, where we are looking at a prime location. We look to develop the market in 2014 with our shop-in-shop launch plans, and we have found the perfect partner in Nishat Linen”.

Naz Mansha wearing  Swarovski_1024x683


On Swarovski and Nishat Group partnership, Naz Mansha CEO of Nishat Linen has said “We are pleased to collaborate with Swarovski, the global leading manufacturer of cut crystals. Through this unique partnership we endeavour to provide the modern Pakistani woman with premium jewelry made for everyday wear. We feel that this partnership will definitely raise the benchmark for fashion excellence in Pakistan!

The opening of shop-in-shops and new boutiques will be concentrated in Karachi, Lahore and Islamabad.

Photo courtesy: Faisal Farooqui and team Dragonfly


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